Bally’s Online Casino Revenue Surges 16.9% as Atlantic City Falls

Kyle Kevin

iGaming Writer

Fact Checked

Bally’s online casino revenue surged 16.9% in Q2 while its Atlantic City property bled 13.7% in July. The same company is winning and losing on opposite coasts of the same state.

Bally’s online casino revenue hit $66.1 million in the second quarter of 2026, a 16.9% jump from $56.5 million a year earlier. The North America Interactive division — covering online casino and sports betting across the US and Canada — posted Segment Adjusted EBITDAR of $3.0 million, up from $2.5 million in Q2 2025. CEO Robeson Reeves called the unit a standout, crediting customer-focused automation initiatives that improved profitability faster than revenue. At its current Q2 pace, the division could generate more than $250 million in annualised revenue. However, the same company is bleeding on the Boardwalk. Bally’s Atlantic City was the only property among the city’s nine casinos to report a year-on-year revenue decline in July. Its slots and table games brought in $12.2 million, down 13.7% from roughly $14.1 million in July 2025. The contrast is stark. Bally’s is winning online and losing offline, in the same state, at the same time.

Bally’s Online Casino Revenue Climbs 16.9% in Q2

The North America Interactive segment delivered $66.1 million in revenue for the three months ending June 30, 2026. That 16.9% year-on-year gain came from wagering growth across all verticals, according to Bally’s earnings release. Segment Adjusted EBITDAR reached $3.0 million, a $0.5 million improvement over the prior year. Reeves singled out the division’s leadership under Sina Miri, noting that automation and customer-focused initiatives rolled out over the past year are now showing up in both financial metrics. The turnaround is real but incomplete. For the first half of 2026, North America Interactive still posted a combined adjusted loss of $4.1 million, weighed down by a $7.1 million loss in Q1. However, the Q2 result marks the second consecutive quarter of positive segment-level profitability. Bally’s did not break out figures by state or product, so the exact New Jersey contribution remains unclear. What is clear is the trajectory. The division is live with iGaming in New Jersey, Pennsylvania, Rhode Island and Ontario. Bally Bet sports betting operates in 13 states. The company is pushing productive marketing and cost optimisation across the portfolio. The digital momentum carried into July. New Jersey Division of Gaming Enforcement data shows Bally Bet Casino generated $6 million in online revenue that month, a 20.2% surge from $5 million in July 2025. That outpaced the statewide online casino market, which set a monthly record of $276.9 million, up 12% year-on-year. Bally’s brand captured roughly 2.2% of the statewide figure. The online casino growth story features in our report on NJ Online Casino Passes Atlantic City Floor for First Time.

Atlantic City Casino Bleeds as Rivals Gain

The Boardwalk property is under pressure. Bally’s Atlantic City generated $12.2 million in casino win in July, down 13.7% from roughly $14.1 million a year earlier. It was the only decline among the city’s nine casinos. Caesars posted the biggest gain, climbing 34.6% to $25.3 million. Ocean Casino Resort rose 21% to $52.2 million. Borgata held its lead at $81.6 million, up 2.1%. Bally’s stood alone in the red. The company cited elevated competition hitting Atlantic City and East St. Louis, though it did not name specific rivals. The broader Atlantic City market actually had a strong month. Total in-person casino win reached $304.2 million, up 7.1% year-on-year and the best monthly performance of 2026. Table games surged 9.5% to $78.1 million. Slots rose 6.2% to $226.1 million. Eight of nine properties improved. Only Bally’s went backwards. The competitive pressure is not abstract. Resorts World New York City opened more than 200 live table games in April, becoming the city’s first full casino with live tables. Hard Rock Metropolitan Park and Bally’s own Bronx project have also secured licences. New York City has historically fed Atlantic City’s customer base. Those feeders are now becoming competitors. AGBrief tracks the shifting competitive landscape across US gaming markets. Bally’s Casinos & Resorts division as a whole posted $401 million in Q2 revenue, up 2% year-on-year. Segment Adjusted EBITDAR climbed 3.4% to $109.6 million. Gains at Baton Rouge, Marquette, Chicago and Quad Cities offset some of the Atlantic City drag. Rated visitation across the portfolio grew 4.3%, suggesting the company can still drive foot traffic where competition is less fierce.

The Profitability Turnaround and the Bigger Picture

Bally’s total Q2 revenue hit $792.2 million, up 20.5% year-on-year. However, the company still posted a net loss of $146.1 million for the quarter and $308.0 million for the first half of 2026. The top line looks healthy. The bottom line does not. The divergence between digital growth and physical decline is the story inside the story. Bally’s online division is scaling toward $250 million annualised revenue and turning segment-level profit. Its Atlantic City property is shrinking in a growing market. The company is betting big on development to bridge that gap. Construction continues at Bally’s Chicago, targeting an early 2027 opening. The $4 billion Bronx integrated resort, licensed by New York State, is expected to open by 2030. Bally’s has already paid the $500 million licence fee and a $115 million golf course concession. It signed a non-binding term sheet for pre-construction financing in July and entered a letter of intent with a potential equity investor in August. The company also completed the $700 million sale-leaseback of Bally’s Twin River in June, recording a $105.8 million gain and using proceeds to reduce debt. In June, Bally’s Intralot announced an agreement to acquire evoke plc, a global sports betting and online gaming operator. The UK-facing Intralot B2C segment grew revenue 22.3% to $243.5 million in Q2, despite absorbing a $39 million gross hit from the UK gaming tax increase to 40%. The company offset roughly 65% of that impact through top-line growth and cost discipline. So Bally’s is growing in multiple directions at once. Online casino in North America. International interactive in the UK and Spain. Development projects in Chicago and the Bronx. The question is whether that growth can outrun the losses and the Atlantic City erosion. The company itself flagged substantial doubt about its ability to continue as a going concern due to liquidity and covenant risks. That warning sits beneath the revenue headlines. Bally’s online casino momentum is real. Its Atlantic City pain is equally real. Both are happening to the same company, in the same quarter, on opposite sides of the digital divide.

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