Galaxy Resort signed a three-year strategic partnership with Alibaba-linked Damai Entertainment and Fliggy on Wednesday. The deal targets international concerts, ticket sales and bundled travel packages at the Cotai integrated resort.
Galaxy Resort agreed a three-year strategic partnership with Damai Entertainment and Fliggy, both connected to Alibaba Group. The deal brings international concerts, sports and cultural events to the Galaxy International Convention Center and Galaxy Arena, alongside bundled hotel, dining and event-ticket packages. Executives from all three parties attended the signing ceremony.
- Galaxy Resort’s Three-Year Alibaba Partnership
- Galaxy Arena and Convention Center Events
- Bundled Travel Packages and Shared Memberships
Galaxy Resort announced the deal on Wednesday through a Chinese-language release issued after a signing ceremony attended by senior executives from Galaxy Entertainment Group, Damai Entertainment and Fliggy. The three-year term runs across entertainment, ticketing and tourism.
The partnership is designed to bring more large-scale international concerts, sports events and cultural programmes to the venue, lift ticket sales, and promote bundles that pair event tickets with hotel accommodation, dining and other tourism experiences.
Galaxy Resort’s Three-Year Alibaba Partnership
Damai Entertainment and Fliggy are both connected to Alibaba Group, which runs China’s largest online booking business. Their combined reach is the point of the deal: Damai brings live-event production, ticketing and promotion, while Fliggy handles the travel side. Galaxy Entertainment said the agreement builds on years of cooperation, beginning with Damai’s first international version of its Maiseat ticketing system at Galaxy Arena in 2024.
The parties will also explore shared membership benefits for customers, giving Fliggy travellers access to Galaxy Entertainment properties and vice versa. Galaxy Entertainment said the arrangement strengthens its entertainment positioning at a resort that already owns the largest performance venue of its kind in Macau.
Galaxy Arena and Convention Center Events
Galaxy Entertainment operates performance venues across its Cotai properties. The Galaxy International Convention Center and Galaxy Arena are the main event hosts for the partnership, while the 850-seat G Box and the 2,500-seat Broadway Theatre at neighbouring Broadway Macau form part of the wider venue network. Galaxy Entertainment said the three parties will attract more international concerts, sports events and large-scale cultural events to these facilities.
The Galaxy Arena is the anchor of the deal. Its 16,000-seat capacity makes it one of the largest indoor venues in Macau, and Damai Entertainment’s 2024 launch of Maiseat’s international version at that venue marks the first formal step in the relationship. The signing ceremony included senior executives from all three companies, indicating the deal is intended to run as a joint programme rather than a one-off booking.
AGBrief has tracked Macau entertainment and event activity as part of the resort business.
Bundled Travel Packages and Shared Memberships
The partnership extends beyond event tickets. The three companies will develop bundled packages that combine event admission with luxury hotel accommodation, dining and other tourism experiences. Fliggy already handles hotel, flight and attraction bookings, so the integration gives Galaxy Entertainment a route into package sales that it would otherwise have to build from scratch.
Shared membership benefits are the other piece. Galaxy Entertainment said the three parties will explore ways to link Damai Entertainment and Fliggy customers to Galaxy properties, and vice versa, so that a concert booking can carry a hotel stay or vice versa. For Galaxy Entertainment, the move helps convert event demand into stays and dining revenue across the resort.
The deal follows a pattern already visible at Galaxy Entertainment Group. The Galaxy Arena opened in recent years as the group’s answer to the venue shortage in Macau, and Damai Entertainment has been involved since 2023 on cultural and entertainment projects. This three-year term makes that cooperation formal and gives both companies a fixed programme.
Frequently Asked Questions
What is the Galaxy Resort partnership with Alibaba?
Galaxy Resort, Damai Entertainment and Fliggy have agreed a three-year strategic partnership. The deal brings international concerts, sports and cultural events to Macau and develops bundled travel packages combining event tickets, hotels, dining and tourism experiences. Executives from all three parties attended the signing.
Where will the Galaxy Arena events take place?
Events will be staged at the Galaxy International Convention Center and Galaxy Arena, plus the 850-seat G Box at Galaxy Resort and the 2,500-seat Broadway Theatre at Broadway Macau. The Galaxy Arena has a 16,000-seat capacity and hosts Damai Entertainment’s international Maiseat version.
What does Fliggy bring to the Galaxy Resort deal?
Fliggy is an Alibaba-linked online travel booking platform covering hotels, flights and attractions. The partnership will develop bundled packages that combine event tickets with accommodation, dining and tourism experiences, and the parties will explore shared membership benefits for customers.
Which venues are part of the Galaxy Resort event network?
Galaxy Entertainment operates the Galaxy International Convention Center and the 16,000-seat Galaxy Arena at Galaxy Resort. It also runs the 850-seat G Box there and the 2,500-seat Broadway Theatre at Broadway Macau, which together form the partnership venue network.
What is the Damai Entertainment Galaxy Arena ticketing system?
Galaxy Arena launched the international version of Damai Entertainment’s Maiseat ticketing system in 2024. It is the first formal step of the Damai and Galaxy Entertainment cooperation, which has been running since 2023 for cultural and entertainment projects.
This article has been thoroughly researched and reviewed by the CasinoBait editorial team to ensure accuracy and relevance for Asian casino players.
