Codere Online signs multi-year NFL Mexico partnership — official betting partner for Super Bowl LXI and the 49ers vs. Vikings matchup.
Codere Online NFL Mexico deal is a multi-year official betting partnership covering Super Bowl LXI, the November 22, 2026 49ers vs. Vikings fixture, and 2027 LA Super Bowl activations. The deal expands hospitality and merchandise in Mexico.
- NFL Partnership Details
- Mexico Revenue Momentum
- Regulatory Uncertainty Challenge
- Strategic Growth Outlook
€36.1 million. This is how much Codere Online generated in net gross revenue (NGR) in Q2 from its largest market, Mexico. The figure represents a strong 24% year-on-year jump, showing the momentum the company has built with the NFL deal.
NFL Partnership Details
Codere Online officially secured its role as the NFL’s betting partner in Mexico for a multi-year deal. The agreement covers major events including Super Bowl LXI and the NFL Mexico Game.
The partnership includes regular-season matchday activations for 22 November 2026. The San Francisco 49ers face the Minnesota Vikings that day in Mexico City. The deal also spans hospitality, VIP experiences, citywide promotions, and official NFL merchandise for Mexico customers.
Activations extend to the 2027 Los Angeles Super Bowl. Codere Online director Carlos Sabanza called the deal a strong move for its premium positioning in Mexico.
AGBrief covers regional iGaming industry developments. The partnership signals Codere Online’s strategy to boost fan engagement with marquee live NFL events.
Mexico Revenue Momentum
Mexico remained Codere Online’s largest market in Q2. NGR reached €36.1 million, up 24% year-on-year. The growth supports the NFL partnership’s value to the business.
Chief Executive Aviv Sher stated the company will continue investing as the Mexican market grows more competitive. The NFL deal provides the revenue base to fund that continued growth.
Regulatory Uncertainty Challenge
Codere Online is navigating Mexico’s regulatory landscape. Sher highlighted the lack of a formal legal framework in the country.
Sher noted the reliance on 1947 laws, which is hard to call regulation. This creates long-term commitment challenges for the business.
Sher also cited instability seen in other Latin American countries with frequent regulatory changes. He believes Mexico currently offers stability despite the challenges.
Strategic Growth Outlook
The NFL deal helps Codere Online leverage marquee live events. This boosts customer engagement and unique fan experiences.
The collaboration supports premium positioning. Sher said the company is ready to invest as Mexico becomes a stronger market.
The deal extends beyond the current season. It builds on Codere’s momentum in Mexico for long-term growth.
Frequently Asked Questions
What is Codere Online’s NFL partnership in Mexico?
Codere Online is the official NFL betting partner in Mexico for a multi-year deal. It covers Super Bowl LXI, the 49ers vs. Vikings matchup, and 2027 Super Bowl activations.
How much revenue did Codere Online generate from Mexico in Q2?
Codere Online generated €36.1 million in net gross revenue from Mexico in Q2, a 24% year-on-year rise. This makes Mexico its largest market.
What NFL events does the partnership cover?
The deal covers Super Bowl LXI, the NFL Mexico Game, the November 22, 2026 49ers vs. Vikings fixture, and 2027 Los Angeles Super Bowl activations.
What regulatory challenges does Codere face in Mexico?
Codere relies on 1947 laws, which lack formal regulatory frameworks. This creates long-term commitment difficulties. Sher cites instability in Latin America as a contrast.
How will the NFL deal impact Codere’s Mexico strategy?
The deal boosts fan engagement, enhances offerings, and supports premium positioning. It provides the revenue base to fund continued investment in the growing Mexican market.
This article has been thoroughly researched and reviewed by the CasinoBait editorial team to ensure accuracy and relevance for Asian casino players.
