BetterThanTraffic has confirmed an exhibitor spot at the AffPapa Conference Cancun, where it will push player acquisition and conversion tools for unregistered users across the iGaming channel.
BetterThanTraffic AffPapa Conference presence lands at booth N5, November 23-25. The company showcases player acquisition and conversion tools targeting unregistered traffic. It claims FTD acquisition cost cuts of 15% to 35%, driven by behavioural scoring and segmentation.
- BetterThanTraffic Prepares for AffPapa Conference Cancun
- The Unregistered Traffic Playbook
- An Expansion into the LATAM Channel
- What AffPapa Cancun Brings to Exhibitors
BetterThanTraffic announced it will join the AffPapa Conference Cancun as an exhibitor. Taking place November 23-25, the event gathers more than 600 affiliates, operators and B2B providers from across the iGaming industry.
BetterThanTraffic Prepares for AffPapa Conference Cancun
The BetterThanTraffic team will staff booth N5. Visitors can learn about solutions for improving player acquisition and conversion directly there.
The company previously showed up at AffPapa Conference Madrid. That experience convinced it to commit more actively to the AffPapa community.
Cancun represents a deliberate next step. The move places BetterThanTraffic on its own stand in Mexico for the first time.
Industry trade press such as the AGBrief platform tracks these exhibitor moves. BetterThanTraffic signals growing demand from LATAM operators for its services.
The Unregistered Traffic Playbook
BetterThanTraffic targets a large share of website traffic. That portion comes from unregistered users who never convert.
Its technology analyzes visitor behaviour directly. The platform pinpoints the moments when users are more likely to register or deposit.
It applies segmentation and real-time scoring throughout. These mechanics support more personalized communication and offers for each visitor.
The tool also engages incoming affiliate traffic. It helps operators optimize conversion rates as well.
An Expansion into the LATAM Channel
BetterThanTraffic cited increasing interest from LATAM operators. That demand shaped its decision to exhibit in Mexico.
The team focuses on player acquisition activities in the region. Its solutions aim to support those efforts specifically.
According to the vendor, its approach can reduce FTD acquisition costs by 15% to 35%. Higher reductions appear possible in some cases.
Partnerships remain a priority target. The company wants to meet agencies working with operators on acquisition and performance marketing.
What AffPapa Cancun Brings to Exhibitors
AffPapa Head of Commercial Yeva Avagyan welcomed the addition. She said exhibiting gives attendees a chance to learn about practical traffic improvements.
She pointed to face-to-face connections with the people behind the solution. Attendees can explore new business opportunities in person.
The event centers on the LATAM market. Participants connect, exchange ideas and explore fresh partnerships.
Cancun itself adds appeal for attendees arriving in November. The combination makes this one of the region’s most sought-after gatherings.
Frequently Asked Questions
When does the AffPapa Conference Cancun run?
The event takes place from November 23 to November 25, 2026. More than 600 affiliates, operators and B2B providers are expected to attend across the iGaming industry.
Which booth can visitors find BetterThanTraffic at?
The BetterThanTraffic team will occupy booth N5. Attendees can learn more about its player acquisition and conversion solutions during that time.
What does BetterThanTraffic’s technology do?
The platform analyzes visitor behaviour and flags the moments most likely to lead to registration or deposit. It then uses segmentation and real-time scoring for personalized communication.
How much can operators reduce FTD acquisition costs?
BetterThanTraffic estimates savings of 15% to 35% in FTD acquisition costs. Higher reductions can occur in certain cases, depending on traffic quality and operator setup.
Why did BetterThanTraffic choose to exhibit in Cancun?
The company has received increasing interest from LATAM operators seeking support with player acquisition. Prior experience at AffPapa Conference Madrid helped seal the decision.
This article has been thoroughly researched and reviewed by the CasinoBait editorial team to ensure accuracy and relevance for Asian casino players.
